ION Orchard Shopping Mall

10th Anniversary Logo Design

With a myriad of wondrous experiences defining ION’s first 10 years, we created the master logo takes on a kaleidoscopic approach, depicting the range of wonderful experiences ION has brought shoppers over the years.

The 10N logo acts as a dynamic modular frame, where “10” houses the various aspects of ION.

Its fluidity comes to life in compelling iterations, the 10 being a window symbolic of the mall’s passion in bringing the finer things in life to all.

Agency: DDB Singapore

Deputy Executive Creative Director: Thomas Yang

Creative Group Head: Edwin Leong

Art Directors: Ng Mei Mei / Sim Li Jing

Copywriter: Liya Razali