Alcon – Air Optix contact lenses (Wave 1)
Air Optix contact lenses are specifically designed for beginners, offering a user-friendly experience.
However, due to common misconceptions, there is a tendency for people to feel overly stressed and anxious about wearing contact lenses for the first time.
Breaking the Barriers – ‘Don’t Overthink It’ social campaign
To effectively tackle the barriers faced by Gen Z, we created 3 impactful and engaging videos.
Our approach prioritized "social first" everyday situations, ensuring relatability and resonance with the target audience.
1st: Safety
“Will contacts get lost behind my eyes?”
#EyeDance
2nd: Discomfort
“Is it okay if my eyes tear up with my contacts in?”
#ReactionChallenge
3rd: Application/Removal
“Are contact lenses easy to put on?”