SP Utilities

GreenUP Mobile App campaign

GreenUP is a feature in SP Utilities mobile app that cultivate sustainable habits and adopt a greener lifestyle through green challenges.

In this campaign we want to show how collective efforts can make a difference.

Everyone can have the power to drive positive change in others, and our world too.

Achieved client KPI of 100,000 new downloads (from 250,000 to 350,000) of the SP Utilities App within the 4-month campaign period.

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Agency: DDB Singapore

Group Chief Creative Officer: Chris Chiu

Group Head Copywriter: Edwin Leong

Art Director: Ng Mei Mei

Director: Jasper Tan

Production: Abundant